3 Months agoGrowing at 14.3% annually, marked by rising standards of creativity and technical excellence, India's media and entertainment industry is expected to reach revenues of INR 994 Billion by the year 2025.
The Media and Entertainment (M&E) industry in India is a sunrise sector growing at a CAGR of 14.3% and is expected to reach INR 2260 billion (USD 33.7 billion) by 2020. 1 Globally, India is the fifth largest media and entertainment market. India is also the second largest television market in the world, the biggest newspaper market globally and has the world’s largest film industry in terms of tickets sold and number of films made. Backed by consumer demand and improving advertising revenues that is growing at a healthy 16% CAGR and expected to reach INR 994 billion (USD 14.8 billion) by 2020, this technologically disrupted industry has embarked on a high growth journey marked by ever rising standards of creativity and technical excellence.
The M&E sector, which comprises of TV, Radio, Print, Film, Music, Animation/VFX/Gaming, OOH (Analytics, Interactive platforms) and Advertising segments, is becoming highly dynamic with digital being one of the fastest growing sub- segments. Traditionally, television, print, and films made up the three largest sub-sectors in India. The M&E sector grew by 12.8% from INR 1,026 billion in FY 2014 to INR 1,157 billion in FY 2015 (major contribution from digital advertising, a jump of 38.2% in FY 2015 against FY 2014), while overall advertising grew by 14.7% to INR 475 billion on the back of increased ecommerce spend.