Wellness

Summary
  • India is one of the pioneers in the alternative system of medicine and has an unparalleled heritage represented by its ancient and age-old traditional treatment methods, such as Ayurveda, Yoga, Unani, Siddha and Homoeopathy *
  • India is a biodiversity rich country and as per the Botanical Survey of India estimation, more than 8,000 species of medicinal plants are found in the country.* 
  • The Ministry of AYUSH was formed in November 2014, to overlook the optimal development and proliferation of the AYUSH systems of health care  *    
  • The market size of Ayush industry is USD 18.1 bn in 2020 whereas it was USD 2.85 bn (in 2014-15), with a 17% growth. *
  • The market size of the AYUSH industry in India has witnessed a quantum jump from over USD 3 bn in 2014 to USD 18 bn in 2021, clocking a phenomenal annual growth of 75%. *
  • Government has set a target to increase the number of Pradhan Mantri Bhartiya Janaushadhi Kendras to 10000 by the end of CY 2023. *
    
Reasons to Invest
  • The demand for Ayurveda, Yoga, Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) and herbal products is surging in India and abroad
  • Ayurveda has a unique therapy called Panchkarma which is beneficial for preventive/promotive health care and for treatment of many chronic lifestyle disorders
  • Yoga is widely recognised and practiced in Asian as well as western countries. Several yoga centres/studios have been established across the globe during the last 4-5 decades
  • Government announced introduction of a special Ayush Visa category for foreign nationals, who want to come to India to take advantage of Ayush therapy.*
  • The GOI has signed 25 MoUs for country to country cooperation in the field of medicine. These are Nepal, Bangladesh, Hungary, Trinidad & Tobago, Malaysia, Mauritius, Mongolia, Turkmenistan, Myanmar, World Health Organization,   Germany, Iran, Sao Tome & Príncipe, Equatorial Guinea, Cuba, Colombia, Japan, Bolivia, Gambia, Republic of Guinea, China, St Vincent and The Grenadines, Suriname, Brazil and Zimbabwe.* 
  • 37 MoUs for undertaking collaborative research and development of Traditional Medicine has been signed with foreign Institutes/Universities/Organizations from USA, Germany, UK, Canada, Malaysia, Brazil, Australia, Austria, Tajikistan, Saudi Arabia, Ecuador, Japan, Indonesia, Reunion Island, Korea and Hungary etc.*
  • 15 MoUs have been signed for setting up of Ayush Academic Chairs in foreign Institutes/Universities from Hungary, Latvia, Mauritius, Bangladesh, Russia, West-Indies, Thailand, Indonesia, Slovenia, Armenia, Argentina, Malaysia, South Africa, Australia and Mexico.*
  • MoA and ITDC will identify tourist circuits, where there is immense scope to promote Medical Value Travel.*
Key Achievements
  • More than 9000 Jan Aushadhi Kendras have been opened till now to make medicines available locally and at cost-effective rates. *
  • Till 15.02.2023, Pharmaceuticals & Medical Devices Bureau of India (PMBI), has made sales of more than Rs. 1000 Cr which has further led to savings of approximately INR 6000 Cr for the citizens.*
  • The total Ayush export of India has increased from USD 1.09 bn in 2014 to USD 1.54 bn in 2020.*
  • 25 cr health records of individuals have been linked to their Ayushman Bharat Health Account under National Health Authority's Ayushman Bharat Digital Mission scheme as of 2.03.2023. *
  • 34.71 cr sanity pads sold at INR 1 rupee under the Jan Aushadhi Suvidha programme at PMBJP centres across the country till 23.02.2023. *
  • 3D Printed Conduit formed from smart gel-based sheet can help non-invasive nerve repair*
  • INR 120.98 cr has been allocated to the National Tele-Mental Health Programme (NTMHP). *
Recent Announcements

04th Aug 2023: 1,60,480 Ayushman Bharat – Health and Wellness Centres operationalized across the country

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31st Jul 2023: Enabling digitalization by setting up Online Medical Value Travel (MVT) Portal is one of key pillars of National Strategy and Roadmap for Medical and Wellness Tourism

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12th Jul 2023: Union Minister for Health and Family Welfare Dr Mansukh Mandaviya to inaugurate Swasthya Chintan Shivir on 14th July, 2023 at Dehradun, Uttarakhand

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09th Jun 2023: Dr Mansukh Mandaviya inaugurates CGHS Wellness Centres in Chandigarh and Panchkula

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20th Jun 2023: Dr. Mansukh Mandaviya inaugurates G20 Co-branded Event on Health and Well-being of Adolescents and Youth organized in collaboration with Partnership for Maternal, Newborn, Child Health (PMNCH), Geneva

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Statistics
  • 9000 Janaushadhi Kendras are functional across the country. *
  • Product basket of Pradhan Mantri Bhartiya Janaushadhi Pariyojna (PMBJP) comprises 1759 drugs and 280 surgical items.*
  • As of March 2022, there are 24900 Primary Health Centres (PHCs) and 5500 Community Health Centres (CHCs). *
  • Over 4 crore health records of citizens digitized and linked with their Ayushman Bharat Health Account (ABHA) numbers under Ayushman Bharat Digital Mission (ABDM).*
Growth Drivers
  • Under the Pradhan Mantri Bhartiya Janaushadhi Pariyojana Scheme, an incentive of INR 5 lakh is provided to the Jan Aushadhi Kendras as financial assistance and one-time additional incentive of INR 2 lakh is provided to Jan Aushadhi Kendras opened in North-Eastern States, Himalayan areas, island territories and backward areas. *
  • Patent awarded for use of advanced automated system or instrument for Therapeutic Emesis.*
  • Government has formulated action-plan to standardization of Ayurvedic, Siddha, Unani and Homoeopathy (ASU&H) medicines in the country and has established Pharmacopoeia Commission for Indian Medicine and Homoeopathy(PCIM&H) under the Ministry of AYUSH to publish and revise Ayurvedic Pharmacopoeia of India (API), Siddha Pharmacopoeia of India (SPI), Unani Pharmacopoeia of India (UPI) and Homoeopathic Pharmacopoeia of India (HPI). *
  • A dedicated storefront for ayurveda products on Amazon.in marketplace will enhance visibility of unique Ayurveda products such as various kinds of juices, skin-care supplements, immunity boosters, oils and more from small businesses and startup brands. *
  • The National Health Authority (NHA) under its flagship scheme of Ayushman Bharat Digital Mission (ABDM) has completed 27 major integrations across Government and private sector. These integrations with organizations offers Health Management Information Systems (HMIS), Laboratory Management Information Systems (LMIS), health locker services, health tech services and other digital services are a step towards developing a user-inclusive, integrated and interoperable digital healthcare eco-system for the country. *
  • The Ministry of Ayush and Ministry of Defence decided to operationalise Ayurveda Centres at 37 Cantonment Hospitals & 12 AFMS military hospitals across the country to integrate Ayurveda into the health establishment. *
  • Government introduces a new category of Ayush visa for foreign nationals seeking treatment under Indian systems of medicine*
FDI Policy
  • 100% FDI is permitted in the AYUSH sector.*
Sector Policy

Ayush Mark Certification Scheme*

  • It is a voluntary certification scheme for ASU&H products having two levels: Ayush Standard Mark and Ayush Premium Mark.

  • The Ayush Standard Mark is based on Good Manufacturing Practices (GMP) for Ayurvedic, Siddha and Unani medicines (ScheduleT) as per Drugs and Cosmetic Rules, 1945. AYUSH Premium Mark is based on WHO’s GMP guidelines covering herbal medicines.

  • For any manufacturer to qualify for AYUSH Mark Certification, compliance to the domestic regulations is a pre-requisite. The products are certified post regulatory approval given by State Licensing Authority of the state government concerned.

Ayush Oushadhi Gunvatta evam Uttpadan Samvardhan Yojana (AOGUSY)*

  • Ayush Oushadhi Gunvatta evam Uttpadan Samvardhan Yojana (AOGUSY) of Ministry of Ayush has been initiated for augmenting quality of Ayush drugs during the 15th Finance Cycle (2021-22 to 2025-26) by merging the existing Central Sector Schemes of Pharmacovigilance initiative, Central Drug Controller of Ayush and Quality Control of ASU&H drugs {Component of National Ayush Mission (NAM)} and inclusion of certain new elements. 

  • The Yojana aims to facilitate standardization, effective enforcement of rules/regulations, technology up-gradation for manufacturing and analytical testing, certification/accreditation, training and capacity building activities intended towards quality assurance of Ayush drugs.

Ayushman Bharat (Pradhan Mantri Jan Arogya Yojana (PM-JAY))

  • Ayushman Bharat, a flagship scheme of Goverment of India was launched as recommended by the National Health Policy 2017, to achieve the vision of Universal Health Coverage (UHC). This initiative has been designed on the lines as to meet SDG and its underlining commitment, which is "leave no one behind".
  • Ayushman Bharat is an attempt to move from sectoral and segmented approach of health service delivery to a comprehensive need-based health care service. Ayushman Bharat aims to undertake path breaking interventions to holistically address health (covering prevention, promotion and ambulatory care), at primary, secondary and tertiary level. For more details, Refer to Ayushman Bharat.

National Ayush Mission *

The National Ayush Mission (NAM) aims to promote Ayurveda, Siddha and Unani and Homoeopathy drugs in the country. It also aims to make provisions for the sustainable availability of Ayush, Siddha, Unani and Homoeopathy raw materials.17 This mission was launched on 15th September 2014 which is a Centrally Sponsored Scheme having financial implication of INR 4,607.30 cr (INR 3,000 cr as Central Share and INR 1,607.30 cr as State Share) from 01-04-2021 to 31-03-2026.

The objectives of NAM are as follows 

  1. Provide cost-effective AYUSH services with universal access by upgrading AYUSH hospitals and dispensaries, co-location of AYUSH facilities at primary health centres (PHCs), community health centres (CHCs) and district hospitals (DHs).
  2. To strengthen institutional capacity at the state level by upgrading AYUSH educational institutions, State government Ayurveda, Siddha and Unani and Homoeopathy pharmacies, drug testing laboratories and Ayurveda, Siddha and Unani and Homoeopathy enforcement mechanism.
  3. Support cultivation of medical plants by adopting Good Agricultural Practices (GAP) to provide sustained supply of quality raw materials and support certification mechanism for quality standards, good agricultural/collection/storage practices.  
  • Ministry of AYUSH has rolled out a set of initiatives to improve Financial Management and accelerate Governance Reforms.  These initiatives have two thrust areas, namely the Government Schemes (both Central Sector and Centrally Sponsored) and the Autonomous Bodies of the Ministry.
  • Providing cost-effective AYUSH Services, with universal access through upgrading AYUSH Hospitals and Dispensaries, co-location of AYUSH facilities at Primary Health Centers (PHCs), Community Health Centers (CHCs) and District Hospitals (DHs), strengthening institutional capacity at the State level through upgrading AYUSH educational institutions.
  • Setting up of new upto 50 bedded integrated AYUSH Hospital, AYUSH Public Health programmes and operationalization of 12,500 AYUSH Health and Wellness Centres to provide services of a holistic wellness model based on AYUSH principles and practices so as to empower masses for "self-care" to reduce the disease burden, and out of the pocket expenditure.
  • To encourage the farmers for cultivation of Medicinal Plants, the Ministry has provided subsidy @30%, 50% and 75% of cultivation cost of prioritized plant species throughout the country
  • Under the National AYUSH Mission (NAM), there is a provision for Infrastructural development of AYUSH Under-Graduate Institutions and Post-Graduate Institutions.
  • A total amount of INR 553.36 crore has been released by the GOI to Uttar Pradesh for various activities under the National AYUSH Mission.
  • , the total budget of INR 3119.46 crores has been allocated/ released as a central share to States/UTs since the inception of the scheme and they have reported an expenditure of INR 2290.20 crores.

Champion Service Sector Scheme: *

  • Ministry of AYUSH established AYUSH Health Care Super Specialty Day Care / Hospital under Champion Service Sector Scheme with the provision of INR 769 cr. for three years in collaboration with the Ministry of Commerce.

 

For more information, please refer to National Ayush Mission.

Financial Support

Key Highlights of Budget 2023-24*:

  • Budget allocation to centrally sponsored National Ayush Mission (NAM) has got 50 % increase in allocation from INR 800 cores to INR 1200 crores.
Investment Opportunities
  • Ayurveda drug manufacturing (nutraceuticals, food supplements, cosmetics and rejuvenates).
  • Setting up of specialised treatment centres.
  • Medical tourism for curative and rejuvenation treatments.

  • Objectives of National AYUSH Mission: 

    • Provide cost effective AYUSH services with universal access by upgrading AYUSH hospitals and dispensaries, co-location of AYUSH facilities at primary health centres (PHCs), community health centres (CHCs) and district hospitals (DHs).

    • Strengthen institutional capacity at the state level by upgrading AYUSH educational institutions, State government Ayurveda, Siddha and Unani and Homoeopathy pharmacies, drug testing laboratories and Ayurveda, Siddha and Unani and Homoeopathy enforcement mechanism.
    • Support cultivation of medical plants by adopting Good Agricultural Practices (GAP) to provide sustained supply of quality raw materials and support certification mechanism for quality standards, good agricultural/collection/storage practices.
Sector Reports
  1. Year End Review 2022: Ministry of Ayush
Agencies

Regulatory Bodies:

Research Councils

Sources
  1. “Medical Value Travel in India", FICCI, http://www.ficci.in/Medical-Value-Travel-Report.pdf
  2. "India Pharma and Healthcare Sector 2019/2023", EMIS, https://www.emis.com/php/store/reports/IN/India_Pharma_and_Healthcare_Sector_Report_20192023_en_646360982.html
  3. Ministry of Ayush, https://health.ncog.gov.in/
  4. Ministry of Ayush, https://health.ncog.gov.in/
  5. "Introduction", National Medicinal Plants Board, https://nmpb.nic.in/content/introduction
  6. "Introduction", National Medicinal Plants Board, https://nmpb.nic.in/content/introduction
  7. "Introduction", National Medicinal Plants Board, https://nmpb.nic.in/content/introduction
  8. "Over 50 Lakh Benefit under Ayushman Bharat", PIB,  https://pib.gov.in/PressReleseDetail.aspx?PRID=1588099
  9. Wellness and Beauty: An ecosystem in the making”, FICCI, http://ficci.in/publication.asp?spid=23105
  10. “Nearly 16% growth in Foreign Tourist Arrivals for Medical Tourism in 2017: Shri K. J. Alphons", PIB, https://pib.gov.in/PressReleasePage.aspx?PRID=1556223
  11. “Nearly 16% growth in Foreign Tourist Arrivals for Medical Tourism in 2017: Shri K. J. Alphons", PIB, https://pib.gov.in/PressReleasePage.aspx?PRID=1556223
  12. “Nearly 16% growth in Foreign Tourist Arrivals for Medical Tourism in 2017: Shri K. J. Alphons", PIB, https://pib.gov.in/PressReleasePage.aspx?PRID=1556223
  13. “Cabinet Approves Memorandum of Understanding between India and Sao Tome and Principe for Cooperation in the field of Traditional Systems of Medicine and Homoeopathy", PIB, https://pib.gov.in/PressReleaseIframePage.aspx?PRID=1530142
  14. “Cabinet Approves Memorandum of Understanding between India and Sao Tome and Principe for Cooperation in the field of Traditional Systems of Medicine and Homoeopathy", PIB, https://pib.gov.in/PressReleaseIframePage.aspx?PRID=1530142
  15. “Cabinet Approves Memorandum of Understanding between India and Sao Tome and Principe for Cooperation in the field of Traditional Systems of Medicine and Homoeopathy", PIB, https://pib.gov.in/PressReleaseIframePage.aspx?PRID=1530142
  16. Consolidated FDI Policy, https://invest-india-revamp-static-files.s3.ap-south-1.amazonaws.com/2020-04/FDI%20Policy%202019%20revised_19%20April%202020.pdf
  17. "National Health Policy 2017", National Health Portal,   https://www.nhp.gov.in/nhpfiles/national_health_policy_2017.pdf
  18. “National Ayush Mission", Ministry of AYUSH, https://nmpb.nic.in/sites/default/files/downloads/4197396897-Charakasamhita_ACDP_english_0.pdf
  19. “Summary of Union Budget 2020-21”, PIB, https://pib.gov.in/PressReleseDetail.aspx?PRID=1601475
  20. PIB, https://pib.gov.in/PressReleasePage.aspx?PRID=1646461
  21. PIB, https://www.pib.gov.in/PressReleasePage.aspx?PRID=1671893
  22. PIB Release, https://www.pib.gov.in/PressReleasePage.aspx?PRID=1674004
  23. PIB Release, https://www.pib.gov.in/PressReleasePage.aspx?PRID=1674243
  24. PIB Release, https://www.pib.gov.in/PressReleasePage.aspx?PRID=1683320
  25. PIB Release,  https://www.pib.gov.in/PressReleasePage.aspx?PRID=1711702

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