WELLNESS

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SUMMARY
  • India is the pioneer in alternative system of medicine1 and has an unparalleled heritage represented by its ancient and age-old traditional treatment methods, such as Ayurveda, Yoga, Unani, Siddha and Homoeopathy2
  • The Indian wellness industry is forecasted at USD 24 billion for FY203
  • The Ministry of AYUSH was formed in November 2014, to overlook the optimal development and proliferation if the AYUSH systems of health care4
  • The country has developed vast AYUSH infrastructure comprising of 13,53,621 registered practitioners5
REASONS TO INVEST
  • The Indian systems of medicine and homoeopathy particularly Ayurveda and Yoga are widely recognised for their holistic approach to health and capability for meeting emerging health challenges. These systems are playing an important role in achieving the national health outcome goals of reducing Maternal Mortality Rate (MMR), Infant Mortality Rate (IMR), malnutrition and anaemia
  • The demand for Ayurveda, Yoga, Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) and herbal products is surging in India and abroad
  • India is the second largest exporter of AYUSH and herbal products. Investors and corporate houses are increasingly investing in AYUSH sector
  • Ayurveda has a unique therapy called Panchkarma which is beneficial for preventive/promotive health care and for treatment of many chronic lifestyle disorders
  • Yoga is widely recognised and practiced in Asian as well as western countries. Several yoga centres/studios have been established across the globe during the last 4-5 decades
  • Yoga is a drugless system and can be applied as an independent modality or as an add-on therapy with other systems
STATISTICS
  • The country has developed vast AYUSH infrastructure comprising of 13,53,621 registered practitioners, 27,199 dispensaries and 3,986 hospitals in public sector, 702 undergraduate colleges with annual intake of 46,835 students, 212 centres for post-graduate education with annual admission of 5,885 scholars and 9,038 licensed drug manufacturing units6
  • India is a rich country in terms of biodiversity. Of the 17,000-18,000 species of flowering plants found in India, 7,000+ are estimated to have medicinal usage7
  • Around 1,178 species of medicinal plans are estimated to be in trade, of which 242 species are annually consumed in excess of 100 metric tons/year8
  • India has 15 Agro-climatic zones9
  • The medical tourism market in India is expected to grow from US$ 3 bn to US$ 7-8 bn by 202010
  • Over 50,00,000 people have received benefits under the Ayushman Bharat Scheme11
GROWTH DRIVERS
  • The Ministry of Tourism has taken steps to promote medical tourism in India. A few examples are12:
    • Medical tourism has been included in the Incredible India campaigns
    • The Ministry is producing brochures, CDs, films and other publicity material for the promotion of Medical & Health Tourism
  • Department of Commerce and Services Export Promotion Council have launched a healthcare portal, www.indiahealthcaretourism.com, as a single source platform providing comprehensive information to medical travellers on the top healthcare institutions in the country in various languages13
  • The e-tourist visa regime has been expanded to include medical visits as well. Medical and medical attendant visa has been introduced to ease the travel process of medical tourists. The maximum duration of stay in India under the e-Medical visa is a longer duration of six months14
  • The Government of India has set the Ministry of AYUSH (Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy) with the aim of providing a boost to these ancient healthcare systems with a targeted thrust15
    • The Ministry of AYUSH provides ample opportunities for investment, education and research, health services and training in the AYUSH sector
    • The Ministry has a ‘Central Sector Scheme for Promotion of International Co-operation’ which aims to promote global awareness of AYUSH systems of medicine, facilitate international promotion, development and recognition of Ayurveda, Yoga, Naturopathy, Unani, Siddha and Homoeopathy. The scheme also aims to support international exchange of experts and information for the cause of AYUSH systems, to give a boost to AYUSH products in the international market, to establish AYUSH academic chairs in foreign countries
  • The Government of India signed a Memorandum of Understanding (MoU) with Sao Tome and Principe for Cooperation in the field of Traditional Systems of Medicine and Homoeopathy. The MoU will enhance bilateral cooperation between the two countries in the field of Traditional Systems of Medicine16
  • The Government of India has signed MoUs with the governments of countries such as Malaysia, Trinidad and Tobago, Hungry, Bangladesh, Nepal, Mauritius, Mongolia, Iran for cooperation in traditional medicine17
  • In various locations in India, the Indian systems of medicine and homoeopathy continue to be widely used due to their accessibility and sometimes because they offer the only kind of medicine within the physical and financial reach of the patient18
FDI POLICY
• 100% FDI is permitted in the AYUSH sector19
SECTOR POLICY

Ayushman Bharat (Pradhan Mantri Jan Arogya Yojana (PM-JAY))

Ayushman Bharat, a flagship scheme of Goverment of India was launched as recommended by the National Health Policy 2017, to achieve the vision of Universal Health Coverage (UHC). This initiative has been designed on the lines as to meet SDG and its underlining commitment, which is "leave no one behind".

Ayushman Bharat is an attempt to move from sectoral and segmented approach of health service delivery to a comprehensive need-based health care service. Ayushman Bharat aims to undertake path breaking interventions to holistically address health (covering prevention, promotion and ambulatory care), at primary, secondary and tertiary level. For more details, Refer to Ayushman Bharat.

National Ayush Mission

The National Ayush Mission (NAM) aims to promote Ayurveda, Siddha and Unani and Homoeopathy drugs in the country. It also aims to make provisions for the sustainable availability of Ayush, Siddha, Unani and Homoeopathy raw materials20

 

The objectives of NAM are as follows21:

  1. Provide cost effective AYUSH services with universal access by upgrading AYUSH hospitals and dispensaries, co-location of AYUSH facilities at primary health centres (PHCs), community health centres (CHCs) and district hospitals (DHs).
  2. To strengthen institutional capacity at the state level by upgrading AYUSH educational institutions, State government Ayurveda, Siddha and Unani and Homoeopathy pharmacies, drug testing laboratories and Ayurveda, Siddha and Unani and Homoeopathy enforcement mechanism.
  3. Support cultivation of medical plants by adopting Good Agricultural Practices (GAP) to provide sustained supply of quality raw materials and support certification mechanism for quality standards, good agricultural/collection/storage practices.  

 

For more information, please refer to National Ayush Mission.

FINANCIAL SUPPORT

Key Highlights of Budget 2019-20:

  • The total budget allocation towards the Ministry of AYUSH stands at US$ 248.9 mn22
INVESTMENT OPPORTUNITIES
  • Ayurveda drug manufacturing (nutraceuticals, food supplements, cosmetics and rejuvenates).
  • Setting up of specialised treatment centres.
  • Medical tourism for curative and rejuvenation treatments.
AGENCIES
SOURCES
  1. “Dun&Bradstreet”, Sectoral Risk Outlook Hospital August 2018, accessed on 12 June 2019
  2. “FICCI”, Medical Value Travel in India, http://www.ficci.in/Medical-Value-Travel-Report.pdf, accessed on 30 May 2019
  3. "EY FICCI", Wellness and Beuaty 2019, https://invest-india-revamp-static-files.s3.ap-south-1.amazonaws.com/s3fs-public/2019-07/Wellness-and-Beauty-2019.pdf, accessed on 21 August 2019
  4. “EMIS”, India Pharma and Healthcare Sector 2019/2023, accessed on 12 June 2019
  5. Ministry of Ayush, http://ayush.gov.in/sites/default/files/13%20Medical%20Manpower-2018%20table.pdf, accessed on 20 September 2019

  6. Ministry of Ayush, http://ayush.gov.in/sites/default/files/English%20Final%20low%20size.pdf, accessed on 21 August 2019

  7. “Ministry of AYUSH”, Introduction, https://nmpb.nic.in/content/introduction, accessed on 30 May 2019

  8. “National Medicinal Plants Board”, Introduction, https://nmpb.nic.in/content/introduction, accessed on 30 May 2019

  9. “National Medicinal Plants Board”, Introduction, https://nmpb.nic.in/content/introduction, accessed on 30 May 2019
  10. “International Trade Administration”, India – Healthcare, https://www.export.gov/article?id=India-Healthcare-and-Medical-Equipment, accessed on 12 June 2019
  11. Press Information Bureau, https://pib.gov.in/PressReleseDetail.aspx?PRID=1588099, accessed on 29 September 2019
  12. “Ministry of Tourism”, Nearly 16% growth in Foreign Tourist Arrivals for Medical Tourism in 2017: Shri K. J. Alphons, http://pib.nic.in/newsite/PrintRelease.aspx?relid=186485, accessed on 13 June 2019
  13. “Ministry of Tourism”, Nearly 16% growth in Foreign Tourist Arrivals for Medical Tourism in 2017: Shri K. J. Alphons, http://pib.nic.in/newsite/PrintRelease.aspx?relid=186485, accessed on 13 June 2019
  14. “Ministry of Tourism”, Nearly 16% growth in Foreign Tourist Arrivals for Medical Tourism in 2017: Shri K. J. Alphons, http://pib.nic.in/newsite/PrintRelease.aspx?relid=186485, accessed on 13 June 2019
  15. “Ministry of Tourism”, Nearly 16% growth in Foreign Tourist Arrivals for Medical Tourism in 2017: Shri K. J. Alphons, http://pib.nic.in/newsite/PrintRelease.aspx?relid=186485, accessed on 13 June 2019
  16. “Cabinet”, Cabinet Approves Memorandum of Understanding between India and Sao Tome and Principe for Cooperation in the field of Traditional Systems of Medicine and Homoeopathy, http://pib.nic.in/newsite/PrintRelease.aspx?relid=178908, accessed on 13 June 2019
  17. “Cabinet”, Cabinet Approves Memorandum of Understanding between India and Sao Tome and Principe for Cooperation in the field of Traditional Systems of Medicine and Homoeopathy, http://pib.nic.in/newsite/PrintRelease.aspx?relid=178908, accessed on 13 June 2019
  18. “Cabinet”, Cabinet Approves Memorandum of Understanding between India and Sao Tome and Principe for Cooperation in the field of Traditional Systems of Medicine and Homoeopathy, http://pib.nic.in/newsite/PrintRelease.aspx?relid=178908, accessed on 13 June 2019
  19. “Ministry of Commerce and Industry”, FDI Policy Section, https://dipp.gov.in/sites/default/files/pn1_2018.pdf, accessed on 13 June 2019
  20. “Ministry of Health and Family Welfare”, National Health Policy 2017, https://mohfw.gov.in/sites/default/files/9147562941489753121.pdf, accessed on 13 June 2019
  21. “Department of AYUSH”, National Ayush Mission, https://nmpb.nic.in/sites/default/files/downloads/4197396897-Charakasamhita_ACDP_english_0.pdf, accessed on 13 June 2019
  22. “India Budget”, Ministry of Ayush, https://www.indiabudget.gov.in/budget/doc/eb/sbe5.pdf, accessed on 14 June 2019
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